Image & Reputation
The decisive component
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Reputation is the key intangible asset of a company, organization or government. Reputation is critical for the establishment of a collaboration, contract or partnership.
What is the image of your organization, company, institution or brand?
How well do self-image and external image match?
Is the general perception not according to your desired or ideal image?
Or, frankly speaking, do you have a reputation problem?
With the analysis of the image and positioning of Switzerland on behalf of the FDFA (Federal Department of Foreign Affairs) with important partner countries and in Europe, a special area of expertise is therefore to the fore.
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