Functioning in a network of networks

 

The proper corporate and project communication in a complex context is the topic. Zapping, zipping, switching, scrolling: According to studies, no more than 5 percent of the corporate information sent out reaches the intended target group. Information overload, the atomization of media and instruments, technologies such as digitalization, and the rapidly increasing heterogeneity of target groups, including individualization, are defining new requirements. As a result of (global) connectivity, we exist in a network of networks, with the demand to identify the relevant ones and to know how they function.

 

No strategy project without communication. This is crucial for success, internally and externally - with the decisive target groups, in networks. The integration of stakeholders and shareholders requires a coordinated approach - the right balance of instruments and between clarity and subtlety for understanding, implementation, a commitment; for achieving the goal.

 

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